Welcome back on Blogger and happy new year!
As usual, we are about to discuss Madonna's YouTube channel but this year I decided to do a top 40, as her catalog is getting bigger and bigger on the platform.
2021 saw new HD remasters, live performances and official remixes being uploaded but overall there was a bit of a drop in views compared to last year.
Let's get into this article!
Disclaimer: Since the infamous double uploads are unlisted, I am going to exclude them from this top 40.
POSITIONS 40-31
40. Vogue (MDNA Tour)
39. Lucky Star
38. Ray of Light
37. Jump
36. Secret
35. Don't Cry For Me Argentina
34. Nothing Really Matters
33. Take a Bow
32. Dress You Up
31. You'll See
Let's start with Vogue (MDNA Tour) which gained just 1,5 million views throughout 2021 (it did 2,2 million in 2020). Lucky Star had its second best year gaining 3,4 million views (its best one to date is 2020 with 3,7 million). Ray of Light had a nice year attaining 5 million views (it did 5,2 million in 2020). Jump (HD) attained 3,4 million views, a mild drop compared to the 3,9 million it did last year. Secret did 2,3 million, once again a little drop compared to 2020 (2,8 million). Don't Cry For Me Argentina had its best year yet with a gain of 10,4 million. Nothing Really Matters (now available in HD) increased for the third year in a row (2,8 million views). Ugly drop for Take a Bow which attained 4,7 million views compared to the 5,9 million it did last year. Dress You Up had its best year yet gaining 7,9 million views (it also reached 30 million total views yesterday). You'll See elegantly closes this section with a gain of 5,1 million views throughout 2021 (it did 5,2 million in 2020).
POSITIONS 30-21
30. Music
29. Don't Tell Me
28. Justify My Love
27. Express Yourself
26. Borderline
25. Living for Love
24. Ghosttown
23. Open Your Heart
22. True Blue
21. Crazy For You
Music had a mediocre year gaining just 3,2 million views (it attained 5,7 million in 2020). Don't Tell Me gained 5 million views, a considerable drop from 2020 (6,5 million). Justify My Love, available in HD, had its worst year since 2010 with a gain of just 1,8 million views. The trend continues with Express Yourself which had its lowest year since 2018 with 3,1 million views. Stable views for Borderline which attained 6,4 million views throughout the year. Mild drop for Living for Love which barely attained 1 million views in 2021. Ghosttown gained 2,1 million views (it did 2,9 million last year). Nice year for Open Your Heart (HD) with a gain of 5 million. Good news for True Blue that had its best year since 2017 with 7,3 million views. A ballad once again closes the section, as Crazy For You appears with a gain of 10,5 million (a bit of a drop compared to 2020, as it did 13,4 million).
POSITIONS 20-11
20. Vogue (MTV VMAs)
19. The Power of Good-Bye
18. Into The Groove
17. Medellin
16. Celebration
15. Sorry
14. Girl Gone Wild
13. Live to Tell
12. Give Me All Your Luvin'
11. Give It 2 Me
Vogue (MTV VMAs) attained 8,3 million views in 2021, a million less than last year. The Power of Good-Bye had its second best year with over 9,7 million views. Into The Groove had a considerable drop compared to 2020 (11,9 million vs 15,8 million). Medellin gained 3,4 million views, more than half of what it did last year. Bad year for Celebration (still in need of a remaster) with a gain of just 2,6 million. Sorry had a good year gaining over 11 million views. Girl Gone Wild had a decent year too, attaining 6,2 million views. The star of this section is Live to Tell which had its most impressive year since 2017, attaining 13,5 million views in 2021. Give Me All Your Luvin' had its worst year yet, gaining just 2,4 million views. Give It 2 Me closes this section with a healthy gain of 5,1 million views.
POSITIONS 10-1
10. Material Girl
9. Like a Virgin
8. Frozen
7. Vogue
6. 4 Minutes
5. Papa Don't Preach
4. Like a Prayer
3. Bitch I'm Madonna
2. Hung Up
1. La Isla Bonita
Material Girl (HD) confirms itself as a powerhouse with an increase of 24 million, the same as last year. It is set to reach 100 million total views in May. Like a Virgin had its lowest year since 2017, attaining 11,8 million views, which is still good though. It is set to reach 100 million views in March. Frozen found new popularity thanks to a remix going viral on TikTok and subsequently had its best year ever, attaining 41 million views. Vogue had a good year with a gain of 16,3 million views, though not even touching the heights of last year (24 million). Amazing year for 4 Minutes which gained over 27 million views. Stable views for Papa Don't Preach which was watched 35 million times throughout 2021. Like a Prayer had another incredible year with 46 million views (it is set to reach 200 million total views later this month). Bitch I'm Madonna, the original queen of streaming, had another good year with 13,8 million views. Hung Up follows with a gain of 57 million views (it did 72 million last year). It has the potential to reach 400 million total views this year if it keeps its views stable. As usual, the biggest song of all time La Isla Bonita is at number one with a staggering gain of 140 million views. It is set to reach 600 million total views in June and maybe even 700 million by the end of the year, we'll see.
OTHER YOUTUBE FACTS
- Madonna's YouTube channel counts 4,4 BILLION views and 5,2 million subscribers
- Madonna's YouTube channel attained over 1 BILLION views in 2021.
- Despite not making the top 40, the official upload of the iconic Super Bowl performance was one of the biggest videos on Madonna's channel in 2021 with over 18,9 million views.
- Madonna currently has a daily average of 2 million views.
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